BINGHAMTON, NY – The Binghamton Senators have once again partnered with the Mental Health Association of the Southern Tier (MHAST) and DIFD (Do It For Daron) for Power to the Purple Night on Saturday, February 6, when they host the Rochester Americans at 7:05p.m.  All fans are encouraged to wear purple to the game in support of youth mental health.
Power to the Purple Night seeks to inspire conversations about youth mental health and promote mental well-being. Mental health isn't always easy to talk about, but it's definitely worth talking about - the earlier a mental illness is recognized and treated, the better the chances are for recovery. Power to the Purple empowers people to start these important conversations with their friends, family, and community. During Power to the Purple Night, the B-Sens in conjunction with MHAST and DIFD, will highlight issues surrounding youth mental illness and promote resources within the Binghamton community which offer mental health support services to youth and their families.
The event was created in honor of Daron Richardson, the 14-year-old daughter of B-Sens head coach Luke Richardson, who lost her life to suicide in November 2010. Her favorite color was purple. 
Mention ordering code “DIFD” when purchasing and receive just $15 tickets!  To purchase tickets call (607)722-SENS or visit the B-Sens Executive Office located on the third floor of the Floyd L. Maines Veterans Memorial Arena.  $2 from every ticket sold through this offer will go directly to MHAST to help support their programs enhancing youth mental health.  Fans can also purchase special DIFD tickets here.
During the game fans can stop by the DIFD Raffle Ticket Table on the front concourse to enter into the FREE JERSEY RAFFLE for the Special DIFD-themed jerseys courtesy of Sunstream Corporation and Bothar Construction worn by the players on Saturday, February 13, in Ottawa as well as during the game that night.  No purchase is necessary; just wear purple to show your support for youth mental health. 
Select players will have their jerseys auctioned off online with bids being accepted until February 14 at noon.  Bids will start at $299.99.  All proceeds from the online auction will be donated to MHAST.  Auction details will be announced in the near future.
At the conclusion of the game all fans in attendance that are wearing purple are invited down to the ice to form the shape of a heart.  A commemorative photo will be taken by JustSports Photography.
For more information on the Power to the Purple event and youth mental health please visit the Mental Health Association of the Southern Tier at www.yourmha.com and DIFD at www.difd.com. 
For more information, please contact: 
Joe Battaglini, Director of Media & Community Relations, 607-722-7367 

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