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Grand Opening - SHOP.BSENS.COM

BINGHAMTON, N.Y. – The Binghamton Senators in association with TeamWorld Corporate Programs today announced the launch of the Official Online Centre-Ice Team Shop:  shop.bsens.com
 
The site is unique in that most apparel items are customizable in color, size, logo and location of logo, offering B-Sens fans across the world a chance to design and preview their own look before purchase. 
 
“We are very excited to bring such a full line of Binghamton Senators apparel and more to the masses with this site.  The available options and inherent flexibility allows our customers to create and purchase a fully customized, quality piece of merchandise at a very competitive price.” said Terry Buczkowski, Binghamton Senators Vice-president of marketing and business development.
 
Among the items available through shop.bsens.com are newly designed graphic t-shirts, a full line of authentic and replica jerseys, golf apparel, novelties, and for the first time a line of Jr. Senators apparel specifically targeted at the youth players, families and fans.  shop.bsens.com is also able to offer fans the chance to purchase a piece of Binghamton hockey history with their full line of Throwback era gear.  In the past, the B-Sens have only been able to offer their fans the opportunity to purchase Dusters, Whalers and Icemen merchandise in a very limited capacity, now its available 24x7. 
 
Not to be overlooked is a full line of youth apparel and Max gear including hats, hoodies and backpacks just in time for back-to-school.
 
“In an effort to continually expand our brand image across the region and beyond, shop.bsens.com will allow us to hit our marks.  Furthermore, I am extremely pleased with the end result that the entire design and development group at TeamWorld put together for us and I am very confident in that organization’s order fulfillment capabilities moving forward.” Buczkowski added.
 
shop.bsens.com is one of the largest online merchandise sites currently in the American Hockey League. 
 
 “The Senators e-commerce site is our first in professional hockey and newest addition to over 50 e-commerce sites we host” explained Henry Cook III, Vice-president of the Binghamton, N.Y.- based TeamWorld Corporate Programs.  “We are proud to incorporate shop.bsens.com as part of our on-going relationship with the B-Sens and are very excited about this being an avenue to help promote the Binghamton Senators name and interest to a wider, international audience.”
 
Most items available on shop.bsens.com are exclusive to online purchases.  The B-Sens will continue to operate their Broome County Veterans Memorial Arena concourse stores during the 2009-10 season, as well as a location at the Oakdale Mall in Johnson City, N.Y. 

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